One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. It not only communicates who you are but what you are. Therefore, every business or organization adopting a logo should know the criteria that make for an effective logo.

1. The first characteristic of an effective logo is that it has immediate impact. Your logo should catch the viewer's eye and hold the viewer's attention. Consider the logo of Apple, the graphic apple with a stylized bite taken out of it has immediate product and corporate identification with consumers. An effective logo "grabs" attention.

2. In addition to impact, a good logo must be good to look at. An effective logo should have the look and feel of "art", if a logo is not appealing to the eye it will defeat its purpose - attracting attention and providing effective identification.

These are just 2 of the many criteria that make a good logo. Our international communtituy of designers knows these criteria and will design several logos for you in a very short timespan!