A marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe.

A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.

Several large companies, like Dell or Best Buy, have opened up this process to their consumers, inviting anyone to raise new ideas for possible company products using a dedicated idea management software open on the internet.

Now you can do that too, through RedesignMe.com

Our international community of creatives can be used as a thinktank generating ideas for your business!